At-Bay cyber insurance announced that Brett Sadoff will join the company as Head of Insurance, effective September 1, 2018. At-Bay names Brett Sadoff as Head of Insurance. In this role, Mr. Sadoff will be responsible for design and deployment of At-Bay’s insurance program, field operations, and underwriting. Mr. Sadoff will report to Rotem Iram, Chief Executive Officer, and will serve as a member of the Executive Leadership Team.

MOUNTAIN VIEW, Calif.—At-Bay cyber insurance announced that Brett Sadoff will join the company as Head of Insurance, effective September 1, 2018. In this role, Mr. Sadoff will be responsible for design and deployment of At-Bay’s insurance program, field operations, and underwriting. Mr. Sadoff will report to Rotem Iram, Chief Executive Officer, and will serve as a member of the Executive Leadership Team.

Mr. Sadoff said: “I am excited to join At-Bay. The team has an inspiring vision and has built exceptional technology. Combining innovative technical underwriting, with active security monitoring creates a unique value proposition and delivery model, which I believe sets At-Bay apart and will allow us to become a leader in cyber insurance. I look forward to working closely with Rotem and the team to build commercial insurance for the digital age.”

Mr. Sadoff is joining At-Bay from HISCOX, USA, where he served as Head of Field and HISCOX partner. Prior to working at HISCOX, Mr. Sadoff served as SVP and Western Zone Manager at AIG. He began his career as a P3 aircrew member in the Navy.

Rotem Iram, CEO of At-Bay said, “Brett is an exceptional leader, and we are thrilled to have him join the team. Brett’s accomplished background in building and growing underwriting teams and taking new insurance products to market, along with his strong vision and focus on creating value to brokers and customers, will make him a terrific leader and help At-Bay deliver on our mission to empower brokers and clients to take on tomorrow.”

At-Bay launched its cyber insurance program earlier this year after raising $19m from leading venture capital firms, LightSpeed and Khosla Ventures. “Since our launch, we’ve had the opportunity to work with hundreds of companies and their brokers, to provide them with insights into their security posture, and a better insurance coverage,” said Mr. Iram. “Our portfolio companies enjoy active monitoring and security support from our security team, free of charge; because when our customers avoid loss, so do we.”